A design of the proposed new Kenai Peninsula Borough logo (left) and the current borough logo (right). (Logos via Kenai Peninsula Borough)

A design of the proposed new Kenai Peninsula Borough logo (left) and the current borough logo (right). (Logos via Kenai Peninsula Borough)

Assembly OKs new borough logo

The new logo depicts trees silhouetted against mountains under the Big Dipper and North Star

The Kenai Peninsula Borough has a new ‘do following approval Tuesday of a new borough logo by members of the borough assembly.

The new logo, which more closely resembles that used by the Kenai Peninsula Borough School District, depicts using an indigo and yellow color palette trees silhouetted against mountains under the Big Dipper and North Star. Also included are the words “Kenai Peninsula Borough Alaska — Est. 1964.”

The logo previously used by the borough was adopted in 1995 and shows a bald eagle, an oil platform, a bull moose and a fish jumping out of water. Assembly members gave initial approval to a logo redesign last month.

In pitching the design change, Kenai Peninsula Borough Mayor Peter Micciche’s office said the borough’s existing logo is difficult to scale and too detailed to be effective. Joe Rizzo, special assistant to Micciche, wrote in a Dec. 12, 2023, memo to assembly members that the borough’s existing logo has “served its useful life.”

“This Ordinance reflects the work and input of many individuals, ranging from professional graphic design experts to Borough employees to elected officials to prior and current Borough administrations,” Rizzo wrote.

The same ordinance approved by assembly members Tuesday also updates the section of the Kenai Peninsula Borough Code of Ordinances that addresses the borough logo. That section of code now says that the logo may be updated or changed via assembly resolution.

Assembly members received one public comment on the proposed rebrand from Mary Griswold in Homer, who suggested removing the letters “KPB,” since all three words are spelled out immediately above the abbreviation. She said the logo is “acceptable” but “generic.”

Micciche said during a Tuesday meeting of the assembly’s policies and procedures committee that the logo was tested with constituents and that the borough, internally, is satisfied with the final design.

“At some point, you’ve got to go to press,” he said. “We’ve done all we can to make everyone as happy as possible and I think it’s that time.”

Tuesday’s assembly meetings will be available to stream on the borough’s website at kpb.legistar.com.

Reach reporter Ashlyn O’Hara at ashlyn.ohara@peninsulaclarion.com.

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