Poorly worded press release perpetuates stereotypes, undermines message

  • Saturday, April 19, 2014 6:14pm
  • Opinion

Breastfeeding.

Quick! Are you thinking about sex?

Does that word make you uncomfortable? If you’re out in public, are you turned off (or on) by curve of a woman’s breast visibly moving under a child’s head? What about that sound? Could you eat in a restaurant with a child noisily slurping his or her own dinner behind you?

If you have strong feelings on the subject, you’re not alone. Many mothers deal with the social stigma attached to breastfeeding.

Either they’re terrible mothers because they’re not breastfeeding, or they’re good mothers because they are — but woe betide the ones who must do so in public.

It’s a minefield of judgmental statements from friends, neighbors and strangers, incessant commercials for formula and pressure to take a side in yet another debate over what women should and should not do with their bodies.

As exhausting as the topic is to read about, imagine being a new mother and finding yourself central to the debate.

One state lawmaker, Rep. Shelley Hughes, R-Palmer, decided to weigh in on the subject by championing a resolution promoting breastfeeding and encouraging hospitals and birth-centers to implement a “Ten Steps to Successful Breastfeeding” program.

Unfortunately, after the Legislature passed the resolution, someone decided to send out a media release with the attention-grabbing headline “Smart and Sexy: Legislature encourages hospitals to promote breastfeeding.”

There it is again, sex. Using it to describe breastfeeding is a curious way to promote the practice. With the social stigma attached to all things sexual in public, we’re astonished that anyone would want to encourage breastfeeding — a practice that requires regular execution throughout the day — by using that description.

As political blogger Amanda Coyne pointed out in her response to the release, it’s unclear for whom breastfeeding is sexy.

“The baby? The mother? The viewer?” Coyne wrote.

The release, which garnered national attention this week, prompted apologies from two Republican lawmakers and has since been republished without the word sexy in the headline.

But, it’s too late. The damage has been done and the mixed messages, at the very least, undermine the original intent of the resolution — to promote happy and healthy baby through breastfeeding.

We’re betting that few new mothers want to engage in the practice of feeding their babies while also having to think about looking or feeling sexy.

It’s a shame that another well-intentioned resolution devolved into such a mess of social commentary and sadder still that the mothers in the center of the debate were objectified rather than supported.

We hope someone in the Legislature learned a lesson and that many of the mothers who could have been discouraged by the poorly-worded message were too busy with all-nighters and routine feedings to keep up with the barrage of media releases coming out of the Legislature this week.

More in Opinion

Homer Port Director Bryan Hawkins. (Photo provided)
Opinion: The importance of the Homer Harbor expansion

Alaska’s marine trades and service businesses must be on a competitive playing field with other ports and harbors.

Rep. Justin Ruffridge, R-Soldotna, speaks in support of debating an omnibus education bill in the Alaska House Chambers on Monday, Feb. 19, 2024, in Juneau, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Capitol Corner: HB 69 moves forward, fixes still needed

Rep. Justin Ruffridge reports back from Juneau.

Former Gov. Frank Murkowski speaks on a range of subjects during an interview with the Juneau Empire in May 2019. (Michael Penn / Juneau Empire File)
Opinion: Advisors to the president should be held to the same conflict of interest standards as members of Congress

Musk’s role reminds me of a policy adopted some years ago by members of Congress — both the House and Senate.

Sen. Jesse Bjorkman, R-Nikiski, delivers a legislative update to the joint Kenai and Soldotna Chambers of Commerce in Kenai, Alaska, on Wednesday, June 19, 2024. (Jake Dye/Peninsula Clarion)
Capitol Corner: Town halls and transportation issues on the agenda

Sen. Jesse Bjorkman reports back from Juneau.

Alaska State House District 7 candidate Rep. Justin Ruffridge participates in the Peninsula Clarion and KDLL 91.9 FM candidate forum at the Soldotna Public Library on Monday, Oct. 14, 2024, in Soldotna, Alaska. (Photo by Erin Thompson/Peninsula Clarion)
Capitol Corner: Serving Alaskans: How my office can help you

Rep. Justin Ruffridge reports back from Juneau.

University of Alaska Anchorage Chancellor Sean Parnell speaks at a celebration of the 60th anniversary of Kenai Peninsula College in Soldotna, Alaska, on Tuesday, Aug. 20, 2024. (Jake Dye/Peninsula Clarion)
Opinion: KPC offers opportunities and transforms lives

For over 60 years, KPC has created career pathways and served as a trusted community partner.