The hook and release article overlooked many studies on hook and release mortality and reference Bendock circa 1997. Rather than suggest real solutions, ie, drift only, limiting guides, or lottery for the shrinking Kenai kings, Brush minimizes hook and release long term impacts and continues to pander to opportunity . Nice try. Can hook and release be good for the king salmon or good for business? This is where Brush’s sincerity and so-called myth busting become highly suspect. I for one can think of better solutions than playing with food.