In this screenshot provided on March 7, 2023, TikTok user Hazel Thayer speaks out in a TikTok video against an oil drilling project that’s proposed on Alaska’s North Slope. A social media campaign is urging President Joe Biden to reject the project. The #stopwillow campaign, mostly on TikTok, has tallied more than 50 million views. Its popularity reflects the unease that young Americans feel about climate change and their concern that Biden will not keep his campaign pledge to curtail oil drilling. (Hazel Thayer via AP)

In this screenshot provided on March 7, 2023, TikTok user Hazel Thayer speaks out in a TikTok video against an oil drilling project that’s proposed on Alaska’s North Slope. A social media campaign is urging President Joe Biden to reject the project. The #stopwillow campaign, mostly on TikTok, has tallied more than 50 million views. Its popularity reflects the unease that young Americans feel about climate change and their concern that Biden will not keep his campaign pledge to curtail oil drilling. (Hazel Thayer via AP)

TikTok push targets Biden on Willow oil plan

The .StopWillow campaign has garnered more than 50 million views and counting

  • By Mark Thiessen, Isabella O’malley and Natalia Gutierrez Associated Press
  • Wednesday, March 8, 2023 9:27pm
  • Newsoil and gasState News

By Mark Thiessen,

Isabella O’Malley

and Natalia Gutierrez

Associated Press

ANCHORAGE — A social media campaign urging President Joe Biden to reject an oil development project on Alaska’s remote North Slope has rapidly gained steam on TikTok and other platforms, reflecting the unease many young Americans feel about climate change.

The .StopWillow campaign has garnered more than 50 million views and counting, and it was trending in the top 10 topics on TikTok, as users voiced their concerns that Biden wouldn’t stick to his campaign promises to curtail oil drilling.

“It’s just so blatantly bad for the planet,” said Hazel Thayer, a climate activist who posted TikTok videos using the .StopWillow hashtag.

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

“With all of the progress that the U.S. government has made on climate change, it now feels like they’re turning their backs by allowing Willow to go through,” Thayer said. “I think a lot of young people are feeling a little bit betrayed by that.”

At the same time, Alaska Native leaders with ties to the petroleum-rich North Slope support ConocoPhillips Alaska’s proposed Willow project. They have pushed back, saying the Willow Project would bring much-needed jobs and billions of dollars in taxes and mitigation funds to the vast, snow- and ice-covered region nearly 600 miles from Anchorage.

The Alaska Native mayors of two North Slope communities — Asisaun Toovak, of Utqiaġvik, the nation’s northernmost community formerly known as Barrow, and Chester Ekak, of Wainwright, about 90 miles to the southwest — penned an opinion piece for the Anchorage Daily News in support of the project.

In the debate, “the voices of the people whose ancestral homeland is most impacted have largely been ignored,” they wrote. “We know our lands and our communities better than anyone, and we know that resource development and our subsistence way of life are not mutually exclusive.”

Biden’s decision on Willow will be one of his most consequential climate decisions.

Interior Secretary Deb Haaland, who fought the Willow project as a member of Congress, has the final decision on whether to approve it, although top White House climate officials are likely to be involved, with input from Biden himself. The White House declined to comment Tuesday.

Climate activists are outraged that Biden appears open to the project, which they call a “carbon bomb,” and would risk alienating young voters who have urged stronger climate action by the White House as he approaches a 2024 reelection campaign.

Willow’s critics include the Pueblo Action Alliance, which is where Halaand’s daughter, Somah Haaland, has worked. The Western Energy Alliance, an oil industry trade organization, claims that creates a conflict of interest for the secretary. Interior spokesperson Melissa Schwartz denied any conflict.

Alaska’s congressional delegation — including Democratic Rep. Mary Peltola, who is the first Alaska Native to serve in Congress — backs the project and met with top officials at the White House last week.

With a decision anticipated soon, attention to Willow is growing online.

The project’s nature-themed name is making it easier for the topic to gain traction on social media than other oil projects with more technical-sounding names, said Cassidy DiPaola, spokesperson for People Vs. Fossil Fuels, a coalition of groups pressing Biden for an end to fossil fuel projects. A petition on change.org had more than 3 million signatures by Wednesday, making it the third most-signed petition in the company’s history, it said.

“Young voters felt like this was betraying the climate goals they had set forth,” said Tyler Steinhardt, a vice president at Pique Action, a company that produces social media and mini-documentaries about climate solutions.

The proposed Willow project is within the National Petroleum Reserve-Alaska, an area the size of Indiana, though about half of the reserve is off limits to oil and gas leasing under an Obama-era rule reinstated by the Biden administration last year.

It’s also where subsistence hunters harvest caribou, seals, fish and bowhead whales to supplement extremely high food costs in rural Alaska, where for example a 24-ounce bag of shredded cheese can cost $16.99.

ConocoPhillips Alaska said Willow, one of the biggest oil fields to be proposed in Alaska in decades, could produce up to 180,000 barrels of oil a day, or about 1.5% of the total U.S. oil production. It could also help fill the 800-mile trans-Alaska oil pipeline, which is running at about a fourth of the peak capacity in the 1980s, when more than 2 million barrels a day flowed through the line from the North Slope to Valdez for shipment.

In oil-friendly Alaska, there have been visible shows of support for the project.

The Alaska Legislature unanimously passed a resolution last month in support of the project. Local governments and Alaska Native corporations on the North Slope also back the project. Union leaders — a major Biden constituency — support it.

The Alaska Native mayors said in their opinion piece that the project is expected to generate $1.25 billion in taxes for the North Slope Borough to pay for basic services like education, fire protection and law enforcement. Another $2.5 billion is expected for a grant program that will provide other improvements like a new recreation center for youth and community programs in Wainwright.

“It’s time for Washington, D.C., to listen to the voices of Alaska Native communities on the North Slope and approve Willow without further delay or deferral,” Toovak and Ekak wrote.

Not all elected officials on the North Slope favor the project, however,

Rosemary Ahtuangaruak, the mayor of Nuiqsut, the community that would be closest to the Willow project, said she worried about the effect to her community’s subsistence lifestyle.

“There are many who would like to say everybody in Alaska supports oil and gas development,” she told The Associated Press last month. “Well, for our village, this development is in the wrong area … We oppose it.”

More in News

A map of areas proposed for annexation by the City of Soldotna. (Provided by City of Soldotna)
Soldotna adds annexation proposal to ballot

The proposed annexation is split across five small areas around the city.

Nets are extended from North Kenai Beach in Kenai, Alaska, during the first day of the Kenai River personal use dipnet fishery on Thursday, July 10, 2025. (Jake Dye/Peninsula Clarion)
‘A really good day’

Kenai River personal use sockeye salmon dipnet fishery opens.

The entrance to the Kenai Peninsula Borough building in Soldotna is seen here on June 1. (Photo by Brian Mazurek/Peninsula Clarion)
Borough assembly to consider ordinance to increase residential property tax exemption

If approved by voters in October, the ordinance would increase the tax exemption by $25,000.

Vice President Kelly Cooper speaks during a meeting of the Kenai Peninsula Borough Assembly in Soldotna, Alaska, on Tuesday, July 8, 2025. (Jake Dye/Peninsula Clarion)
Borough considers seasonal sales tax rate

Borough sales tax would be modified from a flat 3% to a seasonal model of 4% in summer months and 2% in winter months.

The Kasilof River is seen from the Kasilof River Recreation Area, July 30, 2019, in Kasilof, Alaska. (Photo by Erin Thompson/Peninsula Clarion)
King salmon fishing on Kasilof closes Thursday

If any king salmon is caught while fishing for other species, they may not be removed from the water and must be released immediately.

Un’a, a female sea otter pup who was admitted to the Alaska SeaLife Center in June 2025, plays with an enrichment toy at the center in Seward, Alaska. Photo courtesy of the Alaska SeaLife Center
SeaLife Center admits 2 seal pups, 1 orphaned otter

The three pups join the Alaska SeaLife Center’s ‘growing’ patient list.

James Wardlow demonstrates flilleting a salmon with an ulu during a smoked salmon demonstration, part of Fish Week 2023, on Wednesday, July 19, 2023, at the Kenai National Wildlife Refuge Visitor Center in Soldotna, Alaska. (Jake Dye/Peninsula Clarion)
Refuge to celebrate all things fish during weeklong event

Fish Week will take place July 16-19.

President Zen Kelly speaks during a meeting of the Kenai Peninsula Borough School District Board of Education in Soldotna, Alaska, on Monday, July 7, 2025. (Jake Dye/Peninsula Clarion)
School board finalizes budget with deep cuts to programming, classrooms

Multiple members of the board said they were frustrated by the state’s failure to fund education.

Most Read

You're browsing in private mode.
Please sign in or subscribe to continue reading articles in this mode.

Peninsula Clarion relies on subscription revenue to provide local content for our readers.

Subscribe

Already a subscriber? Please sign in