This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

This photo shows a sign marking the Division of Motor Vehicles office in the Mendenhall Valley area of Juneau. Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how plates reading “3REICH” were issued. (Ben Hohenstatt / Juneau Empire File)

State to investigate issuance of offensive license plate

Division of Motor Vehicles plans to investigate the issuance of “3REICH” personalized license plates

  • By BECKY BOHRER Associated Press
  • Tuesday, January 26, 2021 10:55pm
  • NewsState News

By BECKY BOHRER

Associated Press

JUNEAU — An Alaska department plans to investigate the issuance of “3REICH” personalized license plates, while a spokesperson for Gov. Mike Dunleavy said Dunleavy removed a member of Alaska’s Human Rights Commission for comments she made about the controversy.

The issue drew attention after a former newspaper editor, Matt Tunseth, posted a picture of the plate on social media. Tunseth later wrote he was at a stop light in Anchorage on Friday when he saw the plate and took a photo.

Debate over the issue gained traction on social media and blogs over the weekend, and Department of Administration Commissioner Kelly Tshibaka announced Monday that she was ordering a review of Division of Motor Vehicles’ processes to determine how the plates were issued. The division falls under Tshibaka’s department. Her statement did not indicate when the plates were issued.

Tshibaka’s statement said her office learned over the weekend that “several Alaskans were concerned about messages conveyed” on personalized plates. She did not specify the messages, but a spokesperson, Kelly Hanke, in response to concerns raised by a state lawmaker, confirmed the office had received complaints about a plate that read “3REICH.”

Tshibaka said the plates in question had previously been recalled by the motor vehicles division and replacement standard plates were issued for display instead. She said the department was notifying law enforcement about the “unauthorized” plates.

The division “has strict guidelines and protocols for issuing personalized license plates, which prohibit references to violence, drugs, law enforcement, race, ethnicity, gender, sexual orientation and other government entities,” she said, adding that the DMV has a process by which it can recall plates if they are later deemed inappropriate or inoffensive. That process was used in this case, she said.

Hanke told The Associated Press by email Tuesday that the “3REICH” plate was recalled in January, and a notice was sent to the owner with a new standard plate. A list of rejected plates Hanke provided also included one that read “FUHRER.” She said she believed that one was recalled in December.

“Once a plate is replaced it is illegal for use. An owner of a vehicle displaying an invalid plate can be ticketed just like an expired tag on a plate,” Hanke wrote.

The Nazi regime in Germany often was referred to as the Third Reich, with its leader, Adolf Hitler, known as the Fuehrer.

Jamie Allard, who Dunleavy appointed to the state Human Rights Commission, said “fuhrer” in German means leader and “reich,” realm, in social media comments in response to a blogger’s article about the plates.

“If you speak the language fluently, you would know that the English definition of the word, the progressives have put a spin on it and created their own definition,” Allard wrote, adding in another comment that she is “not for banning free speech.”

Dunleavy spokesperson Jeff Turner said the governor “felt it was in the best interest of the board” to remove Allard from the rights commission immediately.

Turner, in an email Tuesday, said the comments made by Allard had become a distraction for the commission and “its mission to ensure equality and fair treatment of all Alaskans.”

In an email to the AP, Allard said she condemns racism “in every form,” and supports the commission’s work.

“In light of recent attacks against me, I feel it is best to step aside, so the commission can focus on its work, and it will allow me more time to focus on my Assembly duties,” Allard wrote, referencing her work as a member of the municipal assembly of Anchorage.

More in News

Retired Biologist and former manager of the Kenai National Wildlife Refuge will “Looking Back, Looking Forward,” a talk about his solo trip on the Yukon River, on Tuesday evening at the Refuge headquarters in Soldotna. The Homer-based nonprofit organization Friends of Alaska National Wildlife Refuges is hosting a virtual watch party in Homer. Photo courtesy of Friends of Alaska National Wildlife Refuges
Looking back, looking forward

Robin West will give a talk about his 30-year career Tuesday evening at the Kenai refuge headquarters and virtually.

A recent photo of Anesha "Duffy" Murnane, missing since Oct. 17, 2019, in Homer, Alaska. (Photo provided, Homer Police Department)
Calderwood pleads guilty to murder of Homer woman

Kirby Calderwood pleaded guilty to the 2019 murder of Anesha “Duffy” Murnane on Feb. 5, four years after his arrest in 2022.

State of Alaska Department of Law logo. Photo courtesy of the State of Alaska Department of Law
Kenai man sentenced for sexual abuse charges

Ollie Garrett, 62, will serve 15 years in prison for sexual abuse of a minor.

teaser
Seward student to present salt brine alternative to Alaska Senate

Hannah Leatherman, winner of the 35th annual Caring for the Kenai competition, will travel to Juneau to present her idea to the Senate transportation committee.

Jan Krehel waves at cars passing by as she holds a "Stand With Minnesota" banner during the "ICE OUT" demonstration on Sunday, Feb. 1, 2026, at WKFL Park in Homer, Alaska. (Delcenia Cosman/Homer News)
Homer stands with Minneapolis

Nearly 300 people took part in an “ICE OUT” demonstration on Sunday.

Nikolaevsk School is photographed on Thursday, April 3, 2025, in Nikolaevsk, Alaska. (Delcenia Cosman/Homer News)
State school board approves Nikolaevsk charter

The Alaska State Board of Education held a special meeting on Jan. 22.

State of Alaska Department of Law logo. Photo courtesy of the State of Alaska Department of Law
Indiana man arrested after Alaska indictment for sexual felonies

Jacob Lemaitre, 29, faces numerous criminal charges related to sexual abuse allegations in Soldotna and Elkhart County, Indiana.

teaser
Juneau protestors urge lawmakers to defund Homeland Security after Minneapolis killings

Hundreds gathered hours before congressional delegation voted on whether to extend ICE funding.

File photo.
Kenai man sentenced to 66 years for 2022 murder

Kevin Park pleaded guilty to first-degree murder for the killing of Stephanie Henson.

Most Read