Every year, hundreds of brave participants plunge into Resurrection Bay’s icy waters wearing only costumes or swimsuits to raise money for the American Cancer Society. You can, too, during this year’s Polar Bear Jump in Seward on Jan. 17, 2026.
Registration is open now at www.alaskapolarbearjump.org. Spots are limited, and the minimum fundraising requirement for each participant is $1,000. Jumpers must be 18 or older and are encouraged to wear creative costumes.
“The Polar Bear Jump brings people together in an incredible way,” American Cancer Society Senior Development Manager Annette Vrolyk said in a Nov. 5 press release. “This event isn’t just about facing the cold; it’s about building a future where everyone has a fair opportunity to prevent, detect, and survive cancer. We’re honored to host this in Seward and invite you to join us as we create waves of hope and resilience in the face of cancer.”
This year’s fundraising goal is $265,000. Since its inception 41 years ago, the Polar Bear Jump has raised millions of dollars for cancer patients and their families, providing crucial support for cancer education, research and patient support.
The Seward Chamber of Commerce is developing a roster full of fundraising and awareness events for anyone who wants to get involved without braving the cold. During the weekend of the jump, folks can also participate in a parade, a memorial luminary, a polar bear carnival and a live auction featuring goodies from local businesses.
“The Polar Bear Jump Festival is always a highlight of the dark winter and a time to come together as a community for a greater purpose,” Seward Chamber of Commerce Communications Coordinator Liz Marsh said in the release. “Between a Polar Bear Carnival put on by Sports & Rec for the kiddos and evening festivities for adults, there is an avenue for everyone in the community to participate and enjoy the weekend.”
