Mount Redoubt is seen from the Kenai Bluff on July 20, 2020, in Kenai, Alaska. (Clarion file)

Mount Redoubt is seen from the Kenai Bluff on July 20, 2020, in Kenai, Alaska. (Clarion file)

Kenai tourism granted more than $400,000 for summer marketing campaign

The grant is designed to encourage Alaskan communities to promote COVID-safe travel in the state this summer.

The Kenai Peninsula Tourism Marketing Council was awarded a $410,000 grant from the state’s COVID-Safe Travel Grant Program, according to a press release from the Department of Commerce, Community and Economic Development.

The grant is designed to encourage Alaskan communities to promote COVID-safe travel in the state this summer through the use of effective marketing campaigns.

“We received many great proposals and are thrilled to provide this grant funding to Alaskan nonprofits to advance the efforts of promoting COVID-safe travel to and within Alaska this year,” Julie Anderson, commissioner of the department, said in the release.

Other peninsula recipients include the Homer Chamber of Commerce and Visitors Center and Seward Chamber of Commerce.

The goals of the Kenai Peninsula Tourism Marketing Council’s grant implementation plan are to increase the number of tourists to the peninsula this summer, increase traffic to the council’s website and market the peninsula as a COVID-safe travel destination, emphasizing the state’s tourist vaccination policy.

The council wants to reach both an in-state and national target audience with its new marketing campaign, according to the implementation plan. According to the application, the tourism council aims to allocate 25% of grant funding to in-state media placement and the remaining 75% to reach a national target audience.

In a step-by-step plan, the council outlined exactly how the grant funding will be allocated.

First, the council plans to update its website to include landing pages for both the in-state and national COVID-safe tourism campaigns. The application provides information for booking local accommodations, so tourists can more easily plan their two- or three-week stays on the peninsula.

The second step outlines the council’s two different digital ad campaigns, targeted at both in-state and national audiences.

For the in-state “come out and play” campaign, the council will try to reach people from Anchorage to Fairbanks with stock photography ads of popular recreation activities taken in Homer, Seward, Kenai and Soldotna. The application states the photos can be static or converted to video or animated digital content.

For a national audience, the council plans to launch its “get in it” digital campaign to encourage peninsula tourism. This campaign is specifically designed to stand out on a busy webpage by using moving images, unique sizes and bright colors, with words across the graphics enticing people to travel to the Kenai Peninsula.

Step three of the implementation plan is to increase search engine optimization by using online targeting methods such as geotargeting, geofencing and affinity audience remarketing. By making Kenai Peninsula tourism more widely known when internet searching, the council aims to convince travelers that Alaska is not only a great tourist destination, but also a COVID-safe summer vacation option, according to the plan.

The tourism council originally requested $500,000 for the project, and was awarded $410,000 from the state.

Reach reporter Camille Botello at camille.botello@peninsulaclarion.com.

More in News

Raymond Bradbury preserves his salmon while dipnetting in the mouth of the Kenai River on Saturday, July 10, 2021. (Camille Botello / Peninsula Clarion)
Kenai River dipnetting closed; Kasilof to close Sunday

The Kasilof River dipnet fishery is reportedly slow, but fish are being caught

Silver salmon hang in the Seward Boat Harbor during the 2018 Seward Silver Salmon Derby. (Photo courtesy of Seward Chamber of Commerce)
Seward Silver Salmon derby runs Aug. 13-21

Last year’s derby featured 1,800 contestants competing across eight days

Rayna Reynolds tends to her cow at the 4-H Agriculture Expo in Soldotna, Alaska on Aug. 5, 2022. (Jake Dye/Peninsula Clarion)
Animals take the stage at 4-H expo

Contestants were judged on the quality of the animal or showmanship of the handler

Emily Matthews and Andy Kowalczyk pose outside the Center for Alaskan Coastal Studies headquarters on Friday, July 29, 2022, in Homer, Alaska. (Photo by Charlie Menke/Homer News)
AmeriCorps volunteers aid Center for Alaskan Coastal Studies

The 10-month commitment pushed them outside of comfort zones

People gather in Ninilchik, Alaska, on Friday, Aug. 5, 2022, for Salmonfest, an annual event that raises awareness about salmon-related causes. (Camille Botello/Peninsula Clarion)
All about the salmon

Fish, love and music return to Ninilchik

Alaska State Veterinarian Dr. Bob Gerlach gives a presentation on Avian Influenza Virus at the 4-H Agriculture Expo in Soldotna, Alaska, on Aug. 5, 2022. (Jake Dye/Peninsula Clarion)
State looks to outreach, education amid bird flu outbreak

Highly Pathogenic Avian Influenza is spreading in Alaska

Fencing surrounds the 4th Avenue Theatre in Anchorage, Alaska, on Wednesday, Aug. 3, 2022. Demolition will begin in August 2022 on the once-opulent downtown Anchorage movie theater designed by the architect of Hollywood’s famed Pantages Theatre. The 4th Avenue Theatre with nearly 1,000 seats opened in 1947, and it withstood the second most powerful earthquake ever recorded. (AP Photo/Mark Thiessen)
Efforts fail to save historic Anchorage theater from demolition

Anchorage entrepreneur Austin “Cap” Lathrop opened the 4th Avenue Theatre, with nearly 1,000 seats, on May 31, 1947

Mimi Israelah, center, cheers for Donald Trump inside the Alaska Airlines Center in Anchorage, Alaska, during a rally Saturday July 9, 2022. Two Anchorage police officers violated department policy during a traffic stop last month when Israelah, in town for a rally by former President Donald Trump showed a “white privilege card” instead of a driver’s license and was not ticketed. (Bill Roth/Anchorage Daily News via AP, File)
Alaska officers violated policy in ‘white privilege’ stop

The top of the novelty card reads: “White Privilege Card Trumps Everything.”

Ashlyn O’Hara / Peninsula Clarion file 
Alaska LNG Project Manager Brad Chastain presents information about the project during a luncheon at the Kenai Chamber Commerce and Visitor Center on July 6.
Local leaders voice support for LNG project

Local municipalities are making their support for the Alaska LNG Project known

Most Read