While the name Seavey has become synonymous with Iditarod champions and “Ididaride” sled dog rides for tourists from Seward to Sterling, in 2015 Safia and Danny Seavey intend to become known as the place on the Peninsula for bridal and formal attire for all occasions. With over 900 dresses in stock Safia’s Bridal, formerly Alaska Wedding Brokers in Sterling is now open in Soldotna on the Spur Highway in the JoAnn Fabrics strip mall. “We bought everything that Deb had accumulated and had become known for carrying and brought it to the new location where we have a lot more space to look and try on whatever you see. We’ve put a lot of work into the new show room and want to get the word out that you don’t have to drive out to Sterling anymore we’re right here in town to help you dream or get ready for your special occasion,” said Safia.

Accompanying Safia at their new bridal shop is the next generation of Seavey’s, 9-year-old Allikz, who already knows a lot about shoes, 3-year-old Emma, who loves playing dress up and 3-month-old Emma who may be bound to be the next female Iditarod champion in a few years. After all in the Susan Butcher era a nationally popular t-shirt slogan was, “Alaska! Where men are men and women win the Iditarod!” “Last year was my third race,” says Danny, “I grew up with four brothers and now I have three daughters so my life has turned pink and I figure this is an investment for my future as the father of brides,” he laughed. “It’s new for me too,” added Safia, “I love pretty things and making the dreams of girls who do come true at reasonable prices.”

As anyone who is planning a wedding in the New Year or has a prom coming up in 2015 knows now is the time to start checking out what’s available. “We offer an experience in shopping that certainly is an alternative to the internet. We have beautiful stock on hand with mirrors and fitting rooms where you and your family or friends can share in the fun, give their opinions and mix and match colors and accessories, take phone photos and include your friends. I have a lot of fun being part of the total experience and working with the clients, we help everyone stay within their budget or help them create one,” said Safia. For the guys Safia’s has everything from traditional tuxedos to the Alaska camo tux with all the accessories to accompany them. Safia’s is offering a $99 prom tuxedo rental for the guys and a great selection of prom dresses, “But folks should come in soon!” Safia’s Bridal shop is open Wednesday – Saturday 11:00am – 5:00pm.