The Kenai Peninsula Borough is using $29,000 to promote the borough and the services it provides through a marketing campaign called “Know Your Borough.”
Better marketing of borough municipal services was identified in the borough’s FY21 public relations objectives. The assembly approved $50,000 for public relations purposes through their FY21 budget.
According to a June 1 memo from Kenai Peninsula Borough Community and Fiscal Projects Manager Brenda Ahlberg to the assembly, the borough solicited quotes from companies for the campaign and agreed to work with Agnew Beck Consulting LLC for $29,000.
“Agnew::Beck will create social media posts, imagery or videos to highlight borough services by topic,” Ahlberg wrote in the memo. “The platforms are Facebook, Twitter, Linkedln and GovDelivery accounts with the [intent] that the informational posts will be reusable whenever possible.”
Multiple “Know Your Borough” posts have already been shared to Kenai Peninsula Borough social media accounts and discuss a range of topics.
“The region has three primary ‘base’ industries, which attract money from outside the Borough: seafood, recreation & tourism, and oil & gas,” says a June 15 Facebook post about borough industry. “These three sectors provide the underpinnings for a variety of other industries like small businesses, healthcare, retail, construction, nonprofits, and others.”
People interested in getting updates from the borough sent directory to their emails and phones can also subscribe online via GovDelivery, which the borough recently contracted.
“We’re hoping that access to these informative bulletins will be helpful for folks that have limited internet speeds or elect not to have social media accounts,” Ahlberg said in a June 11 email introducing the service.
New subscribers can sign up at public.govdelivery.com/accounts/AKKENAI/subscriber/new.
Reach reporter Ashlyn O’Hara at ashlyn.ohara@peninsulaclarion.com.
