Op-ed: The art of the hustle

This is not the first time I’ve quoted the ghostwriter of Donald Trump’s book, but I often have been curious about what exactly he was trying to convey with “The Art of the Deal.” Well, maybe not “often.” But, a couple of times I’ve wondered what the catchy and grandiose title meant in the best-seller (which is itself a puzzler). It contains nothing more than rudimentary, self-evident advice on negotiations. To wit: “The worst thing you can possibly do in a deal is seem desperate to make it. That makes the other guy smell blood, and then you’re dead.” Talk about Captain Obvious.

Yet now you have Donald Trump violating even that fundamental rule of bargaining. It didn’t appear in his text, but what Trump apparently has meant all along was that “The Art of the Deal” is pretending to make a deal because he is so desperate to look like he made one.

In Singapore, Kim Jong Un didn’t give up anything, unless we include the fact that he showed up, shook hands and smiled a lot with President Trump. But wait, that was a win for Kim, because his status in the world as a dangerous punk was hugely elevated by the fact that he met as an equal with a sitting president of the United States. Not only did Trump show up, shake hands and smile a lot with Kim, POTUS validated the ruthless dictator and his vicious state that imprisons and murders anyone who deviates from being an obedient automaton — more than 100,000, by most credible estimates, are held in cruel gulags, where they are starved, beaten or raped.

Human rights is not the president’s thing, as we’ve discovered, and by his own account, the subject barely came up in their talks. Afterward he gushed to the Voice of America’s Greta Van Susteren: “He’s smart, loves his people, he loves his country. He wants a lot of good things and that’s why he’s doing this.”

Greta did her job: “But he’s starved them. He’s been brutal to them. He still loves his people?”

Trump: “Look, he’s doing what he’s seen done, if you look at it. But, I really have to go by today and by yesterday and by a couple of weeks ago, because that’s really when this whole thing started.”

As for the denuclearization of the Korean Peninsula, which is the issue that brought them to this dance, it was all Trump quid and no pro quo from Kim. True, they did sign a joint declaration where Kim Jong Un made the same vague promises to denuclearize his nation that have been made and broken numerous times. In return, he got from Trump a pledge to end the joint military exercises with South Korea that the North has always called a “provocation.” In fact, don’t you know that the president parroted Chairman Kim’s propaganda and called them “provocative.” He then promised to end them, which, by the way, surprised the daylights out of the South Koreans as well as the Pentagon.

As for denuclearization, Trump was already declaring that “There is no longer a Nuclear Threat from North Korea.” That must have thrilled them back in Pyongyang, where Kim was probably celebrating putting one over on the “Dotard.”

As for President Trump, he’ll have to find another nation and its leader to ostracize. Come to think of it, he already has one, Justin Trudeau’s Canada, and it’s not even far away. Remember the song from the 1999 “South Park” movie called “Blame Canada”? If that’s before your time, look it up on your search engine. Obviously, Donald Trump has taken it to heart. He doesn’t realize it was a parody.

Meanwhile, that cheesy video he ordered made which depicted Kim Jong Un as man of the people should have been a parody too, but it was serious. What we’ve learned from all this is that the art of any Donald Trump deal includes the art of propaganda.

More in Opinion

Logo courtesy of League of Women Voters.
Point of View: Tell your representatives SAVE Act is not needed

The SAVE Act will disenfranchise Alaska voters and make the process of voting much more restrictive.

Sen. Jesse Bjorkman, a Nikiski Republican, speaks in favor of overriding a veto of Senate Bill 140 during floor debate of a joint session of the Alaska State Legislature on Monday, March 18, 2024 (Mark Sabbatini / Juneau Empire)
Capitol Corner: Taking steps toward a balanced budget

Sen. Jesse Bjorkman reports back from Juneau.

Rep. Justin Ruffridge, R-Soldotna, speaks in support of debating an omnibus education bill in the Alaska House Chambers on Monday, Feb. 19, 2024, in Juneau, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Capitol Corner: Dedicated to doing the work on education

Rep. Justin Ruffridge reports back from Juneau.

Sen. Jesse Bjorkman, R-Nikiski, speaks at a town hall meeting in the Moose Pass Sportsman’s Club in Moose Pass, Alaska, on Friday, Feb. 28, 2025. (Jake Dye/Peninsula Clarion)
Rep. Justin Ruffridge speaks during a town hall meeting hosted by three Kenai Peninsula legislators in the Kenai Peninsula Borough Assembly Chambers in Soldotna, Alaska, on Saturday, March 29, 2025. (Jake Dye/Peninsula Clarion)
Capitol Corner: HB 161 — Supporting small businesses

Rep. Justin Ruffridge reports back from Juneau.

The Swan Lake Fire can be seen from above on Monday, Aug. 26, 2019, on the Kenai Peninsula, Alaska. (Photo courtesy Alaska Wildland Fire Information)
Point of View: Fire season starts before Iditarod ends

It is critical that Alaskans exercise caution with anything that could ignite a fire.

The U.S. Capitol in Washington, March 25, 2025. (Eric Lee/The New York Times)
Point of View: Wake up America

The number one problem in America is our national debt resulting from the inability to control federal spending.

Rep. Justin Ruffridge, R-Soldotna, speaks during a town hall meeting hosted by three Kenai Peninsula legislators in the Kenai Peninsula Borough Assembly Chambers in Soldotna, Alaska, on Saturday, March 29, 2025. (Jake Dye/Peninsula Clarion)
Capitol Corner: Preparing for wildfire season

Rep. Justin Ruffridge reports back from Juneau.

Snow collects near the entrance to the Kenai Community Library on Thursday, March 10, 2022, in Kenai, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Libraries defend every American’s freedom to read

Authors Against Book Bans invites you to celebrate National Library Week.

Alaska State House District 7 Rep. Justin Ruffridge participates in the Peninsula Clarion and KDLL 91.9 FM candidate forum at the Soldotna Public Library on Monday, Oct. 14, 2024, in Soldotna, Alaska. (Photo by Erin Thompson/Peninsula Clarion)
Capitol Corner: Putting patients first

Rep. Justin Ruffridge reports back from Juneau.

Sen. Jesse Bjorkman, R-Nikiski, speaks at a town hall meeting in the Kenai Peninsula Borough Assembly Chambers in Soldotna, Alaska, on Saturday, March 1, 2025. (Jake Dye/Peninsula Clarion)
Capitol Corner: Building better lives for Alaskans

Sen. Jesse Bjorkman reports back from Juneau.