"The Introvert Entrepreneur" is a home run

“The Introvert Entrepreneur” is a home run

Sometimes, you’d just like to run home.

It’s quieter there. No noise, no crowds, no networking or small talk. You’re a private person in a world seemingly filled with extroverts – which makes things difficult when you’re trying to start a business. So how can you work around your need for solitude while you also need to work?

Read “The Introvert Entrepreneur” by Beth L. Buelow. It’s a good start.

People know you as somewhat of a loner. You don’t mind going solo; in fact, you rather prefer it but you can’t: you have a business to run, which creates its own challenges. Crowds are “draining,” but networking is essential. Self-promotion seems like bragging. You like to think things through carefully, but your business needs quick answers.

Yep, like Bill Gates, Michael Jordan, and Warren Buffet, you’re an introvert. The good news is that, also like them, your strengths as an introvert can actually enhance your entrepreneurship, while the obstacles you perceive could, with a little proper effort, become assets.

To begin, understand the “true definition” of introvert, and know where you stand within it. You may be surprised to see that you have attributes that lie on the extroverted side of “the spectrum,” which is normal, says Buelow. The thing to remember is that “slapping a label on you” isn’t what it’s all about.

Open up when communicating by knowing your strengths (introverts are wonderful listeners) and recognizing your challenges (we’re not always good at self-promotion). Embrace fear and remember that it “serves a purpose”; trying to be fearless teaches us nothing and besides, it’s “Hogwash!”

Know your FUDs (“fear, uncertainty, and doubt”) because they represent “something that wants attention.” Learn to determine what’s a true fear, and what’s just a discomfort; one is “unalterable,” while the other can be worked through. Understand that selling is not incompatible with introversion. Embrace social media; it may be an introvert’s best tool. And finally, learn to network.

“If you have to [do it] anyway, you might as well find a way to make it less painful and more profitable.”

As an introvert entrepreneur (note to my editors: Yes. Me!), I was eager to read this book. How can I change my stick-close-to-home tendencies in order to grow my business? The answer was in “The Introvert Entrepreneur,” but it took some digging.

There’s a lot of common knowledge in author Beth L. Buelow’s words, and it’s mixed in with advice from other entrepreneurs, as well as from Buelow herself. If you’ve been around the business block a time or two, that found-in-every-entrepreneurial-book-ever-printed information won’t help you much.

The good stuff comes when Buelow goes past the superficial and into the real work of doing business as an introvert. There — especially in the chapters on fear and networking – are the reasons why I think this book is worth having.

In the end, I found what I truly needed here and, particularly if you’re an introverted business newbie, I think you will, too. For you, “The Introvert Entrepreneur” is a home run.

The Bookworm is Terri Schlichenmeyer. Email her at bookwormsez@gmail.com.

More in News

Council member James Baisden speaks in favor of an amendment to the City of Kenai’s budget that would add funds for construction of a veteran’s memorial column in the Kenai Cemetery during a meeting of the Kenai City Council in Kenai, Alaska, on Wednesday, June 5, 2024. (Jake Dye/Peninsula Clarion)
Kenai budget amendment allocates funds for veterans’ columbarium in cemetery expansion

A columbarium is an aboveground structure that houses cremated remains

Council member Alex Douthit speaks in favor of an amendment to the CIty of Kenai’s budget that would reduce funds allocated to the Storefront and Streetscape Improvement Program during a meeting of the Kenai City Council in Kenai, Alaska, on Wednesday, June 5, 2024. (Jake Dye/Peninsula Clarion)
Funding reduced for City of Kenai’s storefront improvement grant program

Just over a year after the City of Kenai established its Storefront… Continue reading

Mount Redoubt can be seen across Cook Inlet from North Kenai Beach on Thursday, July 2, 2022. (Erin Thompson/Peninsula Clarion file photo)
Hilcorp only bidder in Cook Inlet oil and gas lease sale

8 million acres were available for bidding in the sale, spread across Cook Inlet and the Alaska Peninsula region

Council member Phil Daniel speaks during a meeting of the Kenai City Council in Kenai, Alaska, on Wednesday, June 5, 2024. (Jake Dye/Peninsula Clarion)
City of Kenai approves budget

A draft of the document says that the city expects to bring in around $19.5 million in the next year, and spend $20.2 million

A sockeye salmon rests atop a cooler at the mouth of the Kasilof River on Monday, June 26, 2023, in Kasilof, Alaska. (Jake Dye/Peninsula Clarion)
A sockeye salmon rests atop a cooler at the mouth of the Kasilof River on Monday, June 26, 2023, in Kasilof, Alaska. (Jake Dye/Peninsula Clarion)
Kasilof River personal use setnet opening delayed

Low counts for Kenai River early-run king salmon motivate restriction

Ben Meyer, environmental scientist and water quality coordinator for the Kenai Watershed Forum, teaches children about young salmon freshly pulled from the Kenai River during the Kenai River Fair at Soldotna Creek Park in Soldotna, Alaska, on Saturday, June 7, 2024. (Jake Dye/Peninsula Clarion)
Kenai River Fair debuts with array of activities and education

Previously called the Kenai River Festival, the newly refocused fair featured booths and activities dedicated to education about the outdoors, wildlife and ecosystems

A sign welcomes visitors on July 7, 2021, in Seward, Alaska. (Photo by Jeff Helminiak/Peninsula Clarion)
Seward Pride Alliance rallies after bomb threat displaces drag story hour

The event was able to continue after a delay and a fundraising effort has brought in more than $13,000

Jake Dye/Peninsula Clarion
City of Kenai Public Works Director Scott Curtain; City of Kenai Mayor Brian Gabriel; Kenai Peninsula Borough Mayor Peter Micciche; Sen. Lisa Murkowski; Col. Jeffrey Palazzini; Elaina Spraker; Adam Trombley; and Kenai City Manager Terry Eubank cut the ribbon to celebrate the start of work on the Kenai River Bluff Stabilization Project on the bluff above the Kenai River in Kenai on Monday.
‘The future is bright for the City of Kenai’

Kenai celebrates start of bluff stabilization project after developing for 40 years

A Kenai Peninsula Food Bank truck in the Food Bank parking lot on Aug. 4, 2022 in Soldotna, Alaska (Jake Dye/Peninsula Clarion)
Kenai Peninsula Food Bank’s Spring Festival set for Friday

The event will feature a wide swath of vendors, including lots of nonprofits, who will be sharing information about their services

Most Read