This May 29, 2019 photo shows Larry Persily, the publisher of The Skagway News, in the newspaper office in Skagway, Alaska. If you’ve ever wanted to own a small bi-weekly newspaper in Alaska but didn’t have the money, this could be your chance. The publisher of The Skagway News is willing to give the paper away to the right person, if they are willing to move to the southeast Alaska community and be a part of the community. Persily says he’s willing to help out the new owners by giving away the paper because the advertising will afford them a living wage, but not on top of a mortgage. (Molly McCammon via AP)

This May 29, 2019 photo shows Larry Persily, the publisher of The Skagway News, in the newspaper office in Skagway, Alaska. If you’ve ever wanted to own a small bi-weekly newspaper in Alaska but didn’t have the money, this could be your chance. The publisher of The Skagway News is willing to give the paper away to the right person, if they are willing to move to the southeast Alaska community and be a part of the community. Persily says he’s willing to help out the new owners by giving away the paper because the advertising will afford them a living wage, but not on top of a mortgage. (Molly McCammon via AP)

Free to a good home: Newspaper in Alaska

Larry Persily is willing to give away The Skagway News to the right person.

  • By MARK THIESSEN Associated Press
  • Wednesday, November 20, 2019 10:11pm
  • News

ANCHORAGE — Free to a good home: One newspaper.

Not a single edition of a paper but the entire newspaper.

Publisher Larry Persily is willing to give away The Skagway News to the right person or couple who are willing to move to Skagway, Alaska, a cruise ship town that once boasted four newspapers during the height of the Klondike Gold Rush days.

“The only way this paper has a long-term future, and anything that I’ve ever seen that works with small town weeklies or bi-weeklies is where the small town editor owns, lives and are in the community,” he said. “And that’s what this needs.”

Persily has been editing the newspaper he purchased in April remotely from Anchorage, which is 500 miles west of Skagway, near the top of the Alaska Panhandle.

It’s a two-person shop, with an editor and a business person on site. The editor gave notice, prompting Persily, a Chicago transplant who has a long history in Alaska journalism, to look for another solution.

He declined to say what he paid for the newspaper, but he said it was more than a fully decked-out SUV but less than six figures.

The paper has a circulation of about 500, pretty good for a town with a population of less than 1,000 people, but the population swells with young people in the summer working tourism jobs.

The newspaper also benefits greatly from tourist trade.

With the help of a robust and advertising-filled visitors guide that is handed out to the 1 million or so cruise ship passengers that visit Skagway every summer, the newspaper can pay the owners a salary, but they probably also can’t cover a mortgage.

Persily said the new owners need to stem the circulation decline, turn online readers into paid subscribers with the help of a paywall and get even more advertising into the visitor’s guide.

“I think this is the best way to do it, is to find the right person or couple,” he said.

Persily will set you up to “run the paper and hopefully you and Skagway will live happily ever after. And that’s what’s best.”

Weekly newspapers change hands with some amount of regularity, said Rick Edmonds, the media business analyst for the Poynter Institute, a nonprofit school for journalists.

Typically, they are put for sale, and the best-case scenario is they are purchased. If not, the owners consider either closing the newspaper or in some cases, giving it away.

Edmonds said gifting a newspaper is not unheard of in the industry.

Persily said he has not considered selling the Skagway News. “You can’t sell a paper that doesn’t make money,” he said.

It has been a tough 15-year stretch for newspapers because of online pressures and the recession of a decade ago, which led to the closure of many Main Street businesses that traditionally bought newspaper advertising, according to research by Penny Abernathy, the Knight Chair in Journalism and Digital Media Economics professor at the University of North Carolina.

Since 2004, about a fourth of them, or 2,100 newspapers, in the U.S, have closed, including 70 dailies. Abernathy’s research found that has left 200 counties in the U.S., with populations ranging from 600 to 1 million, without a newspaper.

Jeff Brady started the Skagway News in 1978 and owned it until 2015. He encouraged his friend Persily to buy the paper earlier this year from other owners.

“I certainly hope it carries on, and the town certainly doesn’t want it to go away,” he said.

Brady still lives in Skagway and is more than willing to help out the new owners of the paper — to a point. “I just don’t want to be covering assembly meetings till midnight anymore,” he joked.

Persily is adamant that the person who ultimately gets the newspaper must cover all things Skagway.

He said one person asked him if there would be time to do investigative reporting of statewide and national interest while also running the paper.

“No, you’re going to cover volleyball games, the assembly, bake sales, the remodel of the kitchen at the school, road conditions in the winter,” Persily said. “It is small town life. Don’t think this is going to be your step to investigative prominence reporting.”

Persily said his first preference is to give the newspaper to someone from Alaska “so I don’t have to explain to them why the ferry system is messed up or why global warming is affecting salmon returns with low water in the streams or how school funding is a political issue here.”

If Alaskans aren’t an option, his selection process will be somewhat arbitrary. However, be forewarned: You’re out if you misspell “Skagway” or “Persily” in your email to him at paperalaskan.com.

His goal is to have new owners in place by January. If he can’t find anyone, he’ll need to fill the editor’s position while he continues to find new owners.


• By MARK THIESSEN, Associated Press


More in News

Snow coats an eroding bluff near the mouth of the Kenai River on Friday, March 3, 2023, in Kenai, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Kenai accepting bids on bluff stabilization project

The announcement means that contractors can start submitting their proposals for how they’d complete the work and how much it would cost to do so

A stack of the Seward Journal is pictured. The town’s only daily newspaper published its last edition Nov. 27. (Photo via Seward Journal Facebook page)
‘A thing of the past’

Seward Journal calls it quits after struggle to keep newspaper afloat

Tim Navarre and Dana Cannava discuss a preliminary Soldotna route for the Kahtnu Area Transit with Planner Bryant Wright at the Challenger Learning Center of Alaska in Kenai, Alaska, on Wednesday, Nov. 29, 2023. (Jake Dye/Peninsula Clarion)
Getting people where they need to go

Plans for Kenaitze Indian Tribe’s Kahtnu Area Transit move forward

A state plow truck clears snow from the Kenai Spur Highway on Wednesday, Nov. 2, 2022, in Kenai, Alaska. (Jake Dye/Peninsula Clarion)
DOT identifies roads included in brine reduction plan

The department said its goal is to reduce brine use overall in the region by 40%

Soldotna High School senior Josiah Burton testifies in opposition to the proposed cut of Kenai Peninsula Borough School District theater technicians while audience members look on during a board of education meeting on Monday, March 6, 2023 in Soldotna, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
School board finance group reviews expenditures ahead of upcoming budget cycle

As the Kenai Peninsula Borough School District prepares to grapple with another… Continue reading

Members of the Kenai/Soldotna Fish and Game Advisory Committee raise hands to vote in favor of a proposal during a meeting at Cook Inlet Aquaculture Association in Kenai, Alaska, on Monday, Nov. 20, 2023. (Jake Dye/Peninsula Clarion)
Silver salmon, personal use fishing discussed by advisory committee

The group set their recommendations on a variety of proposals to the State Board of Fisheries

Hoses pump water along Patrick Drive to help mitigate flooding near Kalifornsky Beach Road on Friday, July 21, 2023, near Kenai, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Borough spent almost $78k responding to flood events during disaster declaration

Most of the funds were spend in the northwest area of Kalifornsky Beach Road

The National Weather Service’s map shows a winter weather advisory, in orange, effective for much of the eastern Kenai Peninsula. (Screenshot)
Heavy snow, blowing winds forecast for Turnagain Pass on Wednesday

Snow accumulations of up to 16 inches are expected

The Kenai Courthouse is seen on Monday, July 3, 2023, in Kenai, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Grand jury adds charges in October killing of Homer woman

The indictment was delivered on Nov. 8

Most Read