Alaska Marine Highway system launches new website

The Alaska Marine Highway System launched its newly rebuilt website Tuesday.

The new website, a product of the AMHS marketing department, is “streamlined” and “more educational” than the previous one, according to marketing director Danielle Doyle.

“In the marketing world, you have to keep things fresh,” she said. “You have to keep providing new information and new visual stimulation for people.”

This project, however, was about rearranging rather than adding information, Doyle said.

The new website now displays the most commonly used features from the old website, such as trip booking and vessel tracking, at the top of the page.

It isn’t without a couple of new bells and whistles though, including a section featuring tips from seasoned ferry riders and an expanded fleet page.

A team of about four people worked for about a year to rebuild the website, which hadn’t been rebuilt since 2008, according to Department of Transportation spokesman Jeremy Woodrow.

He compared the old site to a car, saying there are only so many times you can put new tires on it and repair it before you just have to get a new one.

“Eventually it just gets to the point where you just need to replace it,” he said.

And that point had come for a couple of reasons. According to Doyle, the site had “lost its efficiency and its flow.”

But more importantly, AMHS needed a site that will be able to handle its new reservation system, which Woodrow hopes will be operational some time during the first half of next year.

The current reservation system is 15 years old, which makes it older than any of the AMHS’ shuttle ferries, and it is beyond time for an update, according to Woodrow.

“Remember what your cellphone looked like 15 years ago?” he said. “Technology has come a long way since then, and our reservation system is certainly outdated.”

As is the case with many new websites, Woodrow warned that there may be glitches at first, and he said anyone who encounters such problems should email the site’s webmaster.


The website can be found at

More in News

Alaska Lt. Gov. Kevin Meyer speaks during a press conference announcing the administration’s push for changes to the state’s election system on Tuesday, Dec. 28, 2021, in Anchorage, Alaska. (Photo courtesy Kevin Goodman, State of Alaska)
Just 2 Alaska lieutenant governor candidates say 2020 presidential vote was fair

Alaska’s lieutenant governor will oversee the 2024 presidential election

Kenai Peninsula School District Superintendent Clayton Holland stand near the entrance to the district’s Soldotna offices on Thursday, March 17, 2022, in Soldotna, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Academics, staff recruitment among district priorities for upcoming school year

The superintendent is ready to see KPBSD return to the district’s pre-COVID-19 academic performance

Raymond Bradbury preserves his salmon while dipnetting in the mouth of the Kenai River on Saturday, July 10, 2021. (Camille Botello/Peninsula Clarion file)
Personal use harvest reports due Monday

Northern Kenai fishing report

Evelyn Cooley competes in the barrel race at the Kenai Peninsula Fair on Aug. 12, 2022, in Ninilchik, Alaska. (Jake Dye/Peninsula Clarion)
Music, magic, daredevils and pigs

Kenai Peninsula Fair brings an assortment of activities to Ninilchik

Signs direct voters at the Kenai No. 3 precinct on Tuesday, Oct. 5, 2021. (Camille Botello/Peninsula Clarion file)
Signs direct voters at the Kenai No. 3 precinct for Election Day on Tuesday, Oct. 5, 2021. (Camille Botello/Peninsula Clarion)
Local candidates report support from state PACs

Labor unions and the National Education Association are among the groups putting money into Kenai Peninsula state election races

Signs and examples on the recycling super sack at the Cook Inletkeeper Community Action Studio show which plastics are desired as part of the project in Soldotna, Alaska, on Aug. 11, 2022. Plastics from types 1, 2, 4 and 5 can be deposited.(Jake Dye/Peninsula Clarion)
Local nonprofit accepting plastics for synthetic lumber project

The super sack receptacles can be found on either side of Soldotna

This July 28, 2022, photo shows drag queen Dela Rosa performing in a mock election at Cafecito Bonito in Anchorage, Alaska, where people ranked the performances by drag performers. Several organizations are using different methods to teach Alaskans about ranked choice voting, which will be used in the upcoming special U.S. House election. (AP Photo/Mark Thiessen)
Groups get creative to help Alaska voters with ranked voting

Organizations have gotten creative in trying to help voters understand how to cast their ballot, as the mock election featuring drag performers shows

A school bus outside of Kenai Central High School advertises driver positions on Wednesday, Aug. 10, 2022, in Kenai, Alaska. (Ashlyn O’Hara/Peninsula Clarion)
Staff shortage, gas prices change school bus routes

The changes do not apply to the district’s special education students

The cast of “Tarzan” rides the Triumvirate Theatre float during the Independence Day parade in downtown Kenai, Alaska on Monday, July 4, 2022. (Camille Botello/Peninsula Clarion)
The show goes on as Triumvirate seeks funding for new theater

The troupe has staged shows and events and is looking to debut a documentary as it raise funds for new playhouse

Most Read